Managing your business’s social media pages can be confusing. But this should not happen at all. This is because confusion only happens when there is no organization. Things get random and messy if you post things whenever you feel like it.
And that’s where the importance of a social media calendar comes in. It keeps all the things intact, consistent, cohesive, and organized. A good social media calendar is designed to reach your monthly goals. Plus, it will be much easier for you to craft your content.
You will need the help of a company such as Alkries LLC specializing in social media marketing Virginia to create an almost foolproof calendar. Nevertheless, here are some basics to get you started.
The easiest way to craft a calendar is come up with themes or buckets. Plot the themes in your calendar; all your posts will be based on it. Examples of themes include tips, brand announcements, memes, mini-games, and customer features. Make sure that the themes will engage your audience.
Always factor in the holidays
The holidays offer invaluable opportunities for your brand. This is because people are having fun, so make sure that you have something for such days. It can be a simple announcement. But if you want to take it a step further, a holiday-related promo can be a nice idea.
Anticipate sudden events
Sudden and unexpected events can be used as content, too. Make sure that it is snappy and witty to make it engaging. Riding the trend can give your post a higher chance of becoming viral. Oreo did it best with the trendjack they made at 2013’s Superbowl blackout.
Crafting your social media calendar does not have to drive you nuts. All you need are proper planning and an organized mind. Brainstorm with your social media team, especially when it comes to themes, as they determine the direction of the campaign.